Having been in attendance at one of the shows on Rusko's continuing North American tour, I was greatly pleased to see a sold out gig. With a variety of guests filling out before the much anticipated headliner, the venue slowly grew more and more packed before reaching max capacity. this can only spell bigger (and possibly better) things for the world of EDM.
The night showed the great diversification of music with everything from popular internet memes (see Antoine Dodson) to classic video game soundtracks and brand new material being spliced into the proceedings. Together with the main musical attraction, a meshing of lights, sound and images occurred. This shows the huge amount of preparation and business acumen needed in the world of music as well as its huge commercial appeal and profitability. Being sold was the personal releases and merchandise of the musicians involved alongside copious amounts of alcohol.
The advertising, marketing, preparation, set-up and scheduling all built up towards a successful night. This goes to show the tremendous amount of planning and business knowledge needed in the business that helps support everyone from the venues, their employees and suppliers to the artists and record companies behind them. Rusko's world tour continues.
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