Monday, October 4, 2010

Into the Mainstream

It is always fascinating to see an interest of yours grow from humble beginnings and then mature as you closely follow it's growth. In the ever evolving world of EDM; there lurked a number of underground genres, but the burgeoning popularity of Dubstep has been bringing it to the forefront. Dubstep, a genre with roots in Jamaican dub and UK Garage, and originating in London in the United Kingdom, has been gaining momentum, influencing popular acts and making stars of it's most successful exponents. With thousands of videos appearing on YouTube and many websites devoted to the new genre, it's rise in public consciousness can be relatively easily traced. Record labels concentrated on the genre have also been springing up on a transatlantic level between the UK and USA. Dubstep it seems is ready to break into the mainstream.
Rusko, real name Christopher Mercer, a shining star and pioneer of the genre, currently embarked on a North American tour (coming to Edmonton tomorrow), is making waves in the mainstream. Having worked with such major stars as Rihanna and Lady Gaga, and promoting his debut album (O.M.G.!; Mad Decent, 2010), his stardom is set to grow and the genre he has helped to influence, along with it.
But is this new commercial appeal good for the genre? Certainly, from a business sense the genre would appear to be an untapped resource ready to be exploited. And for loyal fans who have followed the genre since it's inception, will they be pleased by the new found popularisation and commercial tones the genre is set to take on? I think it will be interesting to see how the will continue to evolve.
Retrieved on October 13, 2010 from http://www.dourfestival.be/en/artist/detail/Rusko

1 comment:

  1. I agree with you, it is really known that everything changes. Especially here in Edmonton, people here need an outlet because people basically spend most of their times at work and with the help EDM, it would help them ease stress and avoid burning out.

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